JD Sports Global Handoff - Nike Air Max Dn

For this campaign, I created the idea of utilizing our ‘Global connection’ to showcase how Air Max was bigger than just a product. JD Sports has locations all around the globe being a UK-based retailer allowed us to utilize talent from across the world to connect with the consumer and position the new Air Max Dn as something bigger than just a new product it was something that connects us all. For this concept, the shoe was ‘handed off’ to the next talent in a setting unique to each region.

The final edit showcased ft. talent @chunkz, @24kgoldn, @christianxbraun, @boslen, @dreezy, @sawyer.fast, @joeybadass, @olantekkers, & @lancefresh. This was a great partnership moment working with the Brand, Talent & creative team to pull this concept off & together.

Social Stats:

Video Views: 180K+

Reach: 119K+

Interactions: 2K+