JD Sports Influencer Seeding - New Balance ‘Desert Vibes’ Pack

For this campaign, we needed to drive consideration & interest for our JD-exclusive New Balance ‘Desert Vibes’ pack. This pack ft. special editions of the NB 9060, 2002R, & 530 inspired by festival season.

To drive consideration I utilized relevant influencer Seth Eaton (@sameoldkicks) to create content in his usual format to inform his followers about the product and the inspiration behind the release. This content was one of his top-performing posts and this helped drive sales for the collection.

Social Stats:

Video Views: 318K+

Interactions: 9.8K+