JD Sports - Bluethegreat x PinTrill

For this campaign, we needed to create a repeatable experience to give people access to JD-exclusive products through our STATUS loyalty program.

To achieve this, I used the insight of collectible pins being a trending accessory for our consumers & identified key talent that aligned with our business pillars (Music, Fashion, Sports & Art). In partnership with our talent, brand & creative team we utilized (@bluethegreat) a popular fine artist hailing from Chicago. He created a set of pins that represented our business pillars and we had influencers hand them out during Coachella 22’ to get access to Converse products.

They gained access to exclusive products through our STATUS loyalty program by scanning an updatable QR code. This concept was repeated for Lollapalooza and Complexcon 22’.

Social Stats:

Video Views: 15.5K+

Reach: 14.8K+

Interactions: 140+