Hey, I’m Branden ‘Shelby’ Whitfield. :)
I’m a creative marketing and design professional with over seven years of experience, including impactful roles at JD Sports/Finish Line and various client projects.
At JD Sports, I’ve:
• Spearheaded social activations during key sales periods.
• Managed influencer partnerships that drove brand buzz.
• Grew JD Sports US TikTok followers by 54% in just six months.
I’ve also managed Instagram accounts with over 1M followers, increasing engagement and driving community growth. One of my recent social concepts for the Nike Air Max DN campaign earned 180K+ organic views and featured talent from all JD key markets (UK, AUS, CA, & US). [Check it out here!]
Beyond work, I’m a pop culture enthusiast, constantly inspired by music, fashion, and art. I also founded Originate Clothing, a top-earning brand in Colorado, combining my passion for creativity with entrepreneurial spirit.
I bring energy, innovation, and a love for impactful storytelling to every project I take on. Let’s connect!